Effects of strategic planning on organizational efficiency of Tea factories in Kisii County-Kenya
Abstract
Revenues from Tea in Kenya have significantly dropped by Shs 16 Billion in the year to October 2014 as low prices hit the international market (CBK Economic review 2014) The crop fetched Shs 96 Billion ($1.07 Million) in that year translating to 14.3% drop from Shs 113 Billion($ 1.256 Million) that the produce earned in a corresponding period in 2013
(CBK Economic review 2014). About 95% of Kenyan tea is exported as a generic product. Currently Kenya produces Black CTC tea as the only product for which the prices have declined.
However, the extent to which strategic planning is employed to overcome this problem has not been established. Therefore, it is for this reason that this study sought to find out the effect of strategic planning on organizational efficiency with specific focus on tea factories in Kenya.
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